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Results

The numbers, and the accounts they came from

Every number on this page comes from only one campaign, for one business, over the last 30 days. Each figure is pulled from a live Google Ads or Meta Ads account, with the screenshot right underneath.

01

Gift basket ecommerce brand

Google Ads

A single non-branded search campaign returning 6.7x on $530 of spend over 30 days — no brand traffic counted.

ROAS
6.7x

non-branded search only

Conversions
42

in 30 days

Ad spend
$530

one campaign

Cost per conversion
$12.62

$530 ÷ 42 conversions

Google Ads performance summary for one non-branded search campaign: $530 cost, 42.01 conversions, $3.59K conversion value and 6.77 conversion value per cost, charted daily
Google Ads · one non-branded search campaign · Oct 3 – Nov 1, 2026
02

Event venue rental company

Google Ads + Meta Ads

One Google campaign and one Meta campaign bringing in 107 leads at $16.63 each on $1,780 of spend.

Leads
107

Google 64 · Meta 43

Google cost per lead
$13.65

64 leads · $873 spent

Meta cost per lead
$21.08

43 leads · $907 spent

Google conversion rate
11.11%

64 leads from 576 clicks

Google Ads performance summary for one campaign: 64 conversions at $13.65 cost per conversion, an 11.11% conversion rate and 576 clicks, charted daily
Google Ads · one campaign · Oct 3 – Nov 1, 2026
Meta Ads Manager row for one campaign: 43 website leads at $21.08 per lead, $906.65 spent
Meta Ads Manager · one campaign · last 30 days

How these are measured

What counts as a conversion

For service businesses, a conversion is a lead: a phone call over 60 seconds, a submitted form, or a Meta instant form. For ecommerce, it’s a purchase on the client’s website. Clicks, impressions, and page views are not counted.

Where the numbers come from

Google Ads and Meta Ads reporting, read straight from the client’s own account. You keep your access to both, so you can check any figure we give you against the source.

What we do not claim

For lead campaigns, we report what a lead costs, not revenue or closed jobs. What happens after the lead comes in is your sales process, not our ad account.

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